Capital One Group (COG), in partnership with the Public Relations Association of Uganda (PRAU), have launched the first-ever “State of the PR Survey” in Uganda.
The first-ever state of the PR survey in Uganda will offer an excellent opportunity to PR practitioners in the private and public sectors, members of the academia, journalists and other stakeholders to provide their views on how Public Relations is currently understood, the challenges the industry faces, how they are connecting with journalists, allocating budgets, measuring success, and using technology and tools in 2022.
PRAU is the umbrella body of all private and public PR professionals, communication specialists, brand managers, mass communication and other related disciplines striving to promote PR excellence in Uganda.
On the other hand, Capital One Group is an integrated marketing communications agency operating in Uganda and Kenya. It offers Public Relations, Digital, Strategy, Creative, Advertising, Branding, Crisis Management, Production, and Media Buying as part of its services.
The findings of the survey will be launched on Friday July 15, 2022 as part of the commemorative events for the International World PR Day – a day dedicated to recognize and celebrate the public relations and communications industry, and build a unified global agenda towards making the world understand and utilize PR better.
The findings will also assist the Public Relations Association of Uganda (PRAU) create a strategic roadmap towards addressing the issues raised from the survey as the industry seeks statutory recognition from the Government of Uganda.
Speaking at the press conference, Charlene Mugalula, the Public Relations Manager at Capital One Group said, “We are convinced that the findings of this survey will set a clear path of where the industry needs to improve on while contributing to the strategic growth of public relations in Uganda.
On his part, the PRAU President Stephen Mwanga noted, “As the Governing Council of the Public Relations Association of Uganda, we are honoured to partner with Capital One Group to launch this project that we strongly believe will greatly contribute to the association’s effort to streamline PR practice in the country. This is part of the GCs strategy to institutionalize the public relations industry in Uganda”.
“We are committed to ensuring this activity is executed in one month. And as usual, we call upon our fellow professional colleagues to fully participate in this survey, whose findings, we are strongly convinced, will greatly contribute to the growth of the PR industry,” Stephen Mwanga concluded.
The State of PR survey will target PR practitioners/specialists as respondents from both the public and private sectors and members of professional associations such as the Public Relations Association of Uganda (PRAU), the Government Communicators Forum (GCOF), Members of CIPR, Uganda Marketer Society (UMS), Uganda Journalists Union (UJU), The Uganda Journalists Association (UJA) Members of the academia among others.